Tori Huang

Branding, Art Direction

About

Datadog Live – Design System for a Global Tech Event Series

Datadog Live is a worldwide event series where tech teams gather to explore new features, exchange ideas, and connect through meaningful conversations.

Role: Designer
Brand: Datadog
Location: Global
Target Audience: Developers, SREs, Security Engineers, and Technical Leaders
Tools Used: Adobe Illustrator, InDesign, Photoshop, Google Slides, Figma

Design Managers: Michael Hoang, Melissa Yu
UI: Peng Chen, João Miranda
Field Marketing Managers: Margot Kempczynski, Emilie Langlade

Agenda

Creative Goal
Establish a visual identity that captures the energy and global reach of Datadog Live, while adapting to the culture, character, and format of each host city.

Design Toolkit Purpose
Provide a clear, easy-to-use system that helps Field Events Teams and external vendors apply the brand consistently across all event touchpoints.

Design Solution: Balance & Scalability
Develop a flexible system that expresses Datadog Live’s unique personality while staying true to the broader Datadog brand—ensuring both consistency and local relevance.

Setting the Tone

Design Templates & Mock-ups

Impact

This project has strengthened brand awareness by using compelling visual storytelling to create a memorable and consistent identity. Strong visuals help foster deeper emotional connections within the community, making the brand more relatable and trusted. This connection not only enhances engagement but also drives more leads by increasing visibility and credibility. Ultimately, the project creates meaningful community impact while delivering measurable business growth.